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02/2 2012

How ‘The Blair Witch Project’ Changed The Movie Selling Business – Ology


Ology
How 'The Blair Witch Project' Changed The Movie Selling Business
Ology
However, to really make a film take off you need something that didn't exist even 15 years ago: a viral marketing campaign. Think about it. These days we see a lot of leaked photos and videos (intentional or not), and leaks from The Dark Knight Rises

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