Mobile media company JiWire and satellite broadband provider Row 44 are teaming up to deliver an in-flight Wi-Fi system that will come to you for free via advertising support.
Southwest and Alaska Airlines have already begun to test the new service, which will make it possible for advertisers to target the coveted “business traveler” demographic in exchange for free Wi-Fi. The system is expected to launch fully on at least those two airlines this fall.
The company doesn’t specify exactly how the ads will appear, whether via pre-rolls or some sort of browser framing experience. Row 44’s Skytown Center is mentioned as one place where ads will appear — a virtual shopping mall and content portal unique to specific airlines. Perhaps a mandatory stroll through the virtual mall will be required for entry into the wild and wooly internets.
The service sounds like a boon to consumers, who will benefit from free Wi-Fi (that’s hopefully not too caged by the ad experience). It should be a good opportunity for advertisers as well considering a recent study by the Wi-Fi Alliance showing that 76% of business travelers would pick an airline based on Wi-Fi, and more than 70% would choose Wi-Fi over a meal service.
When you travel, do you pick your flights based on Wi-Fi availability? Would you leap at the chance for a free hot-spot in the air, or are you content to shell out a few bucks for an ad-free experience? Let us know in the comments.
[via Marketing Vox]
Tags: advertising, Airlines, free wifi, jiwire, planes, travel, wifi
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