If you’re looking for information on how to fix your credit score through Microsoft’s search engine Bing, you might get warned that many of the links you’ll encounter are, in fact, scams.
It’s a new campaign devised to protect users from getting scammed; Microsoft worked with the US Federal Trade Commission (FTC), Postal Inspection Service, and Western Union to provide public service announcements (PSAs) in the form of ads on Bing results pages.
The ads should appear for relevant keywords only; I’ve tried about a dozen different combinations, and haven’t seen them, but it could be because I’m not located in the USA. You should see them if you’re looking for foreclosure rescue, lottery, and fixing credit problems. If you click on one, you’ll land on trade commission or Microsoft Web pages containing advice about avoiding online scams.
The initiative might move to other search engines, too. “We’ll encourage other search engines to follow Microsoft’s lead and use PSAs to help their users avoid scams,” said David Vladeck, director of the FTC bureau of consumer protection. Be that as it may, this is another move by Microsoft that shows they’re serious about grabbing more of that search market share, something they’ve been surprisingly good at so far.
Reviews: Bing
Tags: ads, bing, microsoft, scams
Bookmark It!
Downloads
- No documents for download.
Track comments via RSS 2.0 feed. Feel free to post the comment, or trackback from your web site.
Currently there are no comments related to article "Bing Ads Warn About Online Scams".